The Internet's march toward media domination continues, and Netflix seems to be leading the way. The streaming-TV service now accounts for 36.5 percent of the total bandwidth consumed by North American users during peak traffic periods, up nearly two percent since November, according to the latest report by Canada-based network company Sandvine. The report reflects a trend that has become clear in the last few years: Demand for Netflix, and online video in general, is growing at an incredible pace. How that will shape the content service industry remains a big unknown. Does the growth of Netflix and its ilk herald the death of cable TV, as consumers cut the cord in favor of streaming services? Or does it strengthen broadband providers - many of them cable companies - as online video services increasingly rely on fast, high-quality Internet? "Netflix no longer takes up just a third of Internet traffic anymore. Now it's edging closer to two-fifths," tech reporter Brian Fung wrote in a blog for The Washington Post.
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